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QTICA

Art of Beauty was founded in 1986 by, Zoya and Michael Reyzis, immigrant refugees from the former USSR who came to America in 1979. Zoya, originally a classical pianist, earned her Cosmetology license when she and her husband Michael immigrated to the United States. Together Zoya and Michael, an advanced chemist, developed and patented unique products such as anti-wrinkle treatments and shampoo and conditioning treatments for the salon & spa. He also created the first working fast drying topcoat and the longest wearing, toxin free natural nail polish, revolutionizing the nail industry. Today, Art of Beauty focus on creating the highest quality products available to professional salons and spas. Through brands like ZOYA Nail Lacquers, QTICA Treatments and QTICA SMART SPA, Art of Beauty offers salons and spas superior quality, convenience and incredible value. As the first to remove toxic ingredients such as toluene, camphor, formaldehyde, formaldehyde resin and DBP (dibutyl phthalate) from its formulations, Art of Beauty maintains its focus on the health and well being of salons, spas and consumers.

CEO&FOUNDER

Zoya and Michael Reyzis

Zoya Reyzis fills many roles: Pianist. Wife. Mother. Grandmother. Patron of the arts. Raconteur. She is also a Ukrainian immigrant who made good as a businesswoman. And she has the stories to prove it. A classically trained pianist whose musical education began at the age of 7 in the former Soviet Union, she put her music career on hold after immigrating to Cleveland in 1978. From 1986 to 1996, she worked as a nail technician at Zoya, the salon in Beachwood that she opened with her chemist husband, Michael.“We were marriage counselors, psychiatrists, lawyers and best friends with these women,” Zoya said.

PRODUCTS

Hand & Foot Spa
The Smart Spa Sugar Scrub is the best and most widely used exfoliating product in salons and spa’s for spa pedicures, spa manicures and total body exfoliation services. The Smart Spa Sugar Scrubs are very powerful yet very gentle on the skin.
This sugar scrub is suspended in a unique gel that breaks down into a conditioning serum as you rub it in to your hands, feet and body. A gentle warming sensation can be felt as you massage the scrub into your skin. Ideal for spa manicures, pedicures and overall body exfoliation, this sugar scrub leaves skin soft, smooth and radiant.